Are you a Company Manager?

Organizations based upon DiDIY, characterized by a creative and innovative approach, will transform managers’ role both on the hard skills and the soft ones.

Contrary to the traditional idea that technology leads only to automating operative tasks, there is evidence that contribution from individuals will be supported and enhanced by technologies that foster activities from ideation to realization. This condition creates “craftspeople”: people that work by themselves. You can find this "persona" described in a short video on Digital DIY and Entrepreneurship.

In this context with this kind of “new professionals”, company’s objectives are the results of the contribution of each component of the organization, working individually.
Managers roles will be the ones subject to a deeper level of transformation. that is exactly why they will need to own, and develop communication skills, empathy, negotiation skills, tutoring and coaching.
Thorough these competences, reciprocal collaboration, collective creativity development thorough deep technological knowledge will be fostered and supported, enabling changes not only at the invidual level, but also disrupting traditional business models, as well presented by Indy Johar in his keynote speech on Open Business Models at the DiDIY Final Conference in Milan (June 2017). 

We have identified some concrete examples of the changes undergoing in organizational roles and business models related to the DiDIY phenonmenon. 

Does a "maker" fit in a manufacturing company? If you are interested in understanding which role can a creative worker play in a traditional manufacturing company, then read the conference paper Makers in the Plant?

Does your company need a CDO (Chief Digital Officer)? Read  the conference paper The CIO and CDO Socio-Technical Roles in the Age of Digital Business Transformation.

For an extensive list of resources about how DiDIY is reshaping organizations and work see the specific page on Work


FACTS SHEET(s) on: impact of DiDIY on organization and work

DiDIY VOCABULARY KEYWORDS: Do It Yorself-er,DIYer, maker; DiDIY organizational impact; DiDIY worker; Digital Do It Yourself-er, DiDIYerDo It Together, DITDiDIY activity


The parts of the DiDIY Guidance Manual about:

  • Existing business and innovation models, pag. 21
  • Less or more jobs?, pag. 41
  • More risks and opportunities for businesses, pag. 43
  • Distinguish between producing and sharing information, and actual manufacturing, pag. 63
  • Guidelines for the main DIDIY stakeholders: Managers and entrepreneurs, pag. 95

Examples from the DiDIY POLICY PATTERNS wiki:

DiDIY Project Official Deliverables:

    • 2.2.1 The impact of digital technology on organizations besides automation, pag. 8
    • 2.2.2 From teleworking to smart-working, pag. 8
    • 2.2.3 From smart workers to “Digital Do It Yourself workers”, pag. 9
    • 3.4 Main results: [workers’] Emerging profiles, pag. 19
    • 4.7.1 The CIO role, pag. 44
    • 4.7.2 The CDO role, pag. 48
    • Annex 1. The framework of the personal/environmental characteristics of a worker (RT1), pag. 73


  • Par 4.1 DiDIY in organization and work, and in particular:
    • IW1 DiDIY and organization
    • IW2 DiDIY and work IW3 DiDIY and business models