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Giacomo Buonanno

Giacomo Buonanno is full professor of Information Processing Systems at the School of Engineering of the Università Carlo Cattaneo – LIUC.
He participated to various research projects funded by regional, national, and European agencies, private and/or public companies and government partners.

Paola Negrin


Paola Negrin holds a Degree in Arts from the University Cà Foscari (Venice, Italy) and has more than twenty years of experience both in private companies (Services, Health, Consultancy, Communication) and research centers, first as an assistant (in sales and marketing departments), then as a Communication and PR Manager. 

DiDIY and Creative Society


The phenomenon of ‘digital Do It Yourself’ (DiDIY) has much to offer to creative society. By ‘creative society’ we mean the levels of creativity in society – which are vital for both personal well-being and economic growth. The rise of online communication has meant that for many years now creative people have been able to share ideas, have conversations and inspire each other via the internet.

DiDIY, organization and work

The DiDIY phenomenon shakes organizational roles by enabling disintermediation of experts. This is a key assumption of the project, and the specific subject of the sub-project (work package) named “DiDIY impact on work and organizations” (work package leader: Aurelio Ravarini, LIUC)

By exploiting the availability and ease of use of Digital Technologies, organizational roles typically dependent on experts (internal or external to the organization) can carry out - autonomously - innovative practices.