Digital Artisans: reshaping craftmen's work through Digital Do-It-Yourself

A week ago I have been invited to a panel at the inauguration of MakerLand: a retail store in a shopping mall in Monza, Italy. This initiative appears rather peculiar considering its main partners: Talent Garden (a 4 years old company managing co-working spaces in Italy and quickly expanding in Europe), and the Italian subsidiary of Auchan (a French international retail group).

DiDIY, organization and work

The DiDIY phenomenon shakes organizational roles by enabling disintermediation of experts. This is a key assumption of the project, and the specific subject of the sub-project (work package) named “DiDIY impact on work and organizations” (work package leader: Aurelio Ravarini, LIUC)

By exploiting the availability and ease of use of Digital Technologies, organizational roles typically dependent on experts (internal or external to the organization) can carry out - autonomously - innovative practices.